Tomorrowland x Loop Earplugs
Loop Earplugs and Tomorrowland kick off third year of stigma-busting collab with showstopping co-branded earplugs for live music lovers
Tuesday, 21 May 2024 - Loop Earplugs empowers millions around the world to live life at their volume. And this year, Tomorrowland invites visitors to celebrate the magic of ‘life’. Together, the trailblazers in lifestyle tech and live music are joining forces to make design-led hearing protection a fashion must-have and a festival no-brainer.
Feel the rhythm, spread the word
Loop’s collaboration with Tomorrowland helps spread a vital message to live music lovers around the world: protecting your hearing no longer means compromising on sound quality. This is a timely message, as awareness around hearing protection skyrockets across all age brackets globally.
‘Tomorrowland is a huge part of my experience as a live music-lover,’ says Loop co-founder Dimitri O, ‘and it’s an honor and a privilege to team up with them once again to spread awareness and improve festival experiences for people around the world.’
According to the World Health Organization, 1.1 billion young people are at risk of hearing loss due to exposure to unhealthy volume levels. In the US alone, 3 in 5 people experience ringing ears after going out – and the majority think that’s normal. Luckily, most people say they’d wear earplugs designed and delivered by a ‘cool’ brand.
Live out loud with co-branded earplugs
Loop and Tomorrowland have responded to stigmas around hearing protection with a show-stopping, limited-edition set of Experience 2 earplugs – following the brand’s recent next-gen product update that delivers increased comfort and a better in-ear fit.
With up to 17 dB of coverage, the set provides flat attenuation – meaning equal volume protection across the audible sound spectrum without impacting sound quality. The classic Loop Experience earplug design pops with dreamlike Tomorrowland colors – jet Black and otherworldly Iridescent Purple – and limited-edition, awe-inspiring packaging to ensure the live-music magic commences at unboxing.
Live that festival-lover life
Loop Earplugs is a global change-driver that makes it possible to prioritize health and wellness without compromising on comfort or fashion. The brand also works proactively to shift attitudes, educate consumers and remove the stigma around hearing protection.
‘Loop and Tomorrowland are a powerful combination,’ says co-founder Maarten Bodewes, ‘because they bring the world of festival life and the world of design-led wellness into the same conversation.’
Sets are now available for purchase for ($39.95/€34,95), online at store.tomorrowland.com and loopearplugs.com and onsite at the Loop Earplugs booth at Tomorrowland Festival in Boom, Belgium.
About Loop
Loop is a Belgian lifestyle brand that helps you live life at your volume through innovative and fashion-forward earwear that improves health and well-being. Like sunglasses for your ears. Belgian-born Maarten Bodewes and Dimitri O founded the company in 2016 and it’s been making waves ever since.
The New York Times has named Loop ‘the best earplugs for concerts.’ The company has sold over 8 million sets of earplugs around the world, with top sales in the US and customers in more than 150 other countries. Currently, Loop’s team comprises over 250 full-time employees, with a majority working in Antwerp and others at hubs in Amsterdam, New York and Shanghai China.
All of Loop’s products are tested extensively according to standard guidelines and practices. Loop earplugs are an officially certified form of hearing protection in line with European law covering personal hearing protection devices and personal protective equipment (PPE).
About Tomorrowland
Tomorrowland is one of the largest and most iconic music festivals in the world held in recreation area De Schorre in Boom, Belgium, organized and owned by the original founders, the brothers Beers. Tomorrowland was first held in 2005 and has since become one of the world’s most notable global music festivals, where music and magic converge to create an unparalleled experience. It takes place every year in summer and stretches over 2 weekends, welcoming 400,000 People of Tomorrow from over 200 countries, and selling out in minutes year after year. Tomorrowland caters to all genres in electronic dance music with hundreds of renowned artists performing across more than 16 different stages. More than a festival, Tomorrowland is a celebration of diversity and unity. Being a home to hundreds of thousands of people from all walks of life, one of the most unique things about Tomorrowland remains the whole world coming together in one magical place with everyone being equal and uniting as one – symbolizing the values of freedom, respect, diversity, and solidarity.
Celebrating 20 years of Tomorrowland, Tomorrowland Belgium 2024 will take place across two weekends from July 19-21 and July 26-28. Set to open up a new world in the beautiful scenery of De Schorre in Boom in the summer of 2024, the festival’s new theme ‘LIFE’ is the prequel of the 2016 ‘Elixir of Life’ theme.
Over the past 20 years, Tomorrowland has become a true worldwide phenomenon that connects people from every corner of the world through the universal language of electronic dance music. Renowned for its compelling storytelling, Tomorrowland has evolved into a global entertainment brand and media powerhouse with new festivals & events like Tomorrowland Brasil in Itu, São Paulo, Tomorrowland Winter in Alpe d'Huez in France, CORE Festival in Brussels, CORE Tulum in Mexico and CORE Medellín in Colombia, the radio station One World Radio, the record labels Tomorrowland Music and CORE Records, the Tomorrowland Academy (DJ & producer school), the music management & booking agency One World Artists, the Tomorrowland Foundation with Music & Arts Schools in Nepal and India, the apparel & accessories label Tomorrowland Store, Tomorrowland Leisure (the Tomorrowland themed aqua experience LIFE, the INVENIO custom bikes and matching cycling apparel in collaboration with Ridley), the Tomorrowland Home Collection (the Tomorrowland scented candles and fragrance diffusers in collaboration with Baobab Collection), the year-round MESA - The Tomorrowland Restaurant and Tomorrowland DJ & Experience Store in Antwerp, the Tomorrowland Kitchen at Gare Maritime in Brussels, the sustainability platform Love Tomorrow, the entertainment innovation hub Lab of Tomorrow in Boom, Tomorrowland Fiction, the Terra Solis Desert Destination in Dubai, the spectacular immersive experience The Great Library of Tomorrow in Barcelona and Madrid, a yearly residence at Ushuaïa Ibiza, the annual Dimitri Vegas & Like Mike shows in Sportpaleis Antwerp, the iconic Tomorrowland aftermovies, trailers and several exclusive documentaries, several groundbreaking digital festivals, the sparkling wine Solo Vida by Tomorrowland, the Acta Non Verba wines by Tomorrowland, Europe’s most spectacular rollercoaster The Ride to Happiness by Tomorrowland at Plopsaland De Panne, the specially painted aircraft Amare in collaboration with Brussels Airlines, the Tomorrowland hot air balloon Zephyr, Tomorrowland art projects (The Stairway To Unity, One World Bridge, Magical Troll Forest), the Tomorrowland Hymn by Hans Zimmer, Tomorrowland NFTs and much more.