Tomorrowland is unveiling its very own Elixir of Life perfume
Explore the natural fragrance where lush grasses and delicate flowers intertwine
Thursday, 8 August 2024 - Tomorrowland is unveiling its very own Elixir of Life perfume, marking a next step in bringing the magical scent of Tomorrowland and its mythical atmosphere to people and places around the globe. Having seen the light of day back in 2016 when Tomorrowland introduced the legendary tale of the Elixir of Life for the first time as a festival theme, the Tomorrowland fragrance has been at the very essence of Tomorrowland’s DNA ever since. Explore the natural fragrance where lush grasses and delicate flowers intertwine, the exclusive Elixir of Life eau de parfum is now available on store.tomorrowland.com.
Inspired by unique natural scenery, beautiful green lawns, and the most powerful flowers, it's a captivating natural fragrance that transports you to a serene and magical world, reminiscent of the enchanting atmosphere found in Tomorrowland – all melting and harmonizing into a subtle whole that captures the essence of nature, evoking a sense of freshness and carrying a touch of elegance.
The Tomorrowland fragrance opens with refreshing head notes of juicy pear, tangy cassis, and the invigorating aroma of fresh green grass. These initial scents create a lively and vibrant atmosphere, setting the stage for a captivating olfactory experience. As the fragrance settles, the heart notes emerge, revealing the essence of nature. Crumpled green leaves impart a hint of earthiness, while the delicate and enchanting gardenia adds a touch of floral elegance. Lily of the valley contributes a subtle sweetness and brings a sense of tranquility to the composition. Finally, the base notes come into play, providing depth and longevity to the fragrance. Moss adds an earthy, green quality, evoking the feeling of walking through a lush forest. Musk lends a warm and sensual touch, creating a smooth and comforting foundation for the overall scent.
Over the past years, the signature Tomorrowland scent became instantly recognizable once entering the festival grounds. After many years of crafting the unique scent until reaching the end result last year, the overall olfactory experience and concept has now been expanded, perfectly matching the Elixir of Life theme and setting the stage for a mesmerizing perfume bottle design, as well as its very own stage at the festival – truly capturing the essence and atmosphere of Elixir.
The exclusive Elixir of Life eau de parfum (€125) is now available on store.tomorrowland.com.
About Tomorrowland
Tomorrowland is one of the largest and most iconic music festivals in the world held in recreation area De Schorre in Boom, Belgium, organized and owned by the original founders, the brothers Beers. Tomorrowland was first held in 2005 and has since become one of the world’s most notable global music festivals, where music and magic converge to create an unparalleled experience. It takes place every year in summer and stretches over 2 weekends, welcoming 400,000 People of Tomorrow from over 200 countries, and selling out in minutes year after year. Tomorrowland caters to all genres in electronic dance music with hundreds of renowned artists performing across more than 16 different stages. More than a festival, Tomorrowland is a celebration of diversity and unity. Being a home to hundreds of thousands of people from all walks of life, one of the most unique things about Tomorrowland remains the whole world coming together in one magical place with everyone being equal and uniting as one – symbolizing the values of freedom, respect, diversity, and solidarity.
Celebrating 20 years of Tomorrowland, Tomorrowland Belgium 2024 took place across two weekends from July 19-21 and July 26-28. Having opened up a whole new world in the beautiful scenery of De Schorre in Boom, the 2024 festival theme ‘LIFE’ was the prequel of the 2016 ‘Elixir of Life’ theme.
Over the past 20 years, Tomorrowland has become a true worldwide phenomenon that connects people from every corner of the world through the universal language of electronic dance music. Renowned for its compelling storytelling, Tomorrowland has evolved into a global entertainment brand and media powerhouse with new festivals & events like Tomorrowland Brasil in Itu, São Paulo, Tomorrowland Winter in Alpe d'Huez in France, CORE Festival in Brussels, CORE Tulum in Mexico, CORE Medellín in Colombia and Tomorrowland presents Our Story in Amsterdam, the radio station One World Radio, the record labels Tomorrowland Music and CORE Records, the Tomorrowland Academy (DJ & producer school), the music management & booking agency One World Artists, the Tomorrowland Foundation with Music & Arts Schools in Nepal and India, the apparel & accessories label Tomorrowland Store, Tomorrowland Leisure (the Tomorrowland themed aqua experience LIFE, the INVENIO custom bikes and matching cycling apparel in collaboration with Ridley), the Tomorrowland Home Collection (the exclusive Elixir of Life perfume and the Tomorrowland scented candles and fragrance diffusers in collaboration with Baobab Collection), the year-round MESA - The Tomorrowland Restaurant and Tomorrowland DJ & Experience Store in Antwerp, the Tomorrowland Kitchen at Gare Maritime in Brussels, the sustainability platform Love Tomorrow, the entertainment innovation hub Lab of Tomorrow in Boom, Tomorrowland Fiction, the Terra Solis Desert Destination in Dubai, the spectacular immersive experience The Great Library of Tomorrow in Barcelona and Madrid, a yearly residence at Ushuaïa Ibiza, the annual Dimitri Vegas & Like Mike shows in Sportpaleis Antwerp, the iconic Tomorrowland aftermovies, trailers and several exclusive documentaries, several groundbreaking digital festivals, the sparkling wine Solo Vida by Tomorrowland, the Acta Non Verba wines by Tomorrowland, Europe’s most spectacular rollercoaster The Ride to Happiness by Tomorrowland at Plopsaland De Panne, the specially painted aircraft Amare in collaboration with Brussels Airlines, the Tomorrowland hot air balloon Zephyr, Tomorrowland art projects (The Stairway To Unity, One World Bridge, Magical Troll Forest), the Tomorrowland Hymn by Hans Zimmer, Tomorrowland NFTs and much more.