Belgian DJ Dimitri Vegas unveils POP CULTR. collection at the Tomorrowland Store in Maasmechelen Village

Belgian DJ Dimitri Vegas unveils POP CULTR. collection at the Tomorrowland Store in Maasmechelen Village

The perfect opportunity to experience the magic of Tomorrowland until the end of summer

Thursday, 22 August 2024 - Legendary Belgian DJ Dimitri Vegas will introduce his very first capsule collection POP CULTR. on Saturday 31 August at the Tomorrowland Store in Maasmechelen Village. The collection will be available from Saturday 31 August until Monday 9 September, creating the perfect opportunity to experience the magic of Tomorrowland until the end of summer.

Discover Dimitri’s favorite statement pieces from his brand-new POP CULTR. collection, featuring limited-edition items ranging from hand-painted t-shirts to matching, comfortable track pants made of 100% cotton.

Dimitri Vegas dazzled in his own collection during his Mainstage sets at Tomorrowland, and with this line, he brings the magical party vibes to Maasmechelen Village.

Magical meet & greet
Plan your visit in advance, as the collection is only available for 10 days: from Saturday 31 August until Monday 9 September. To mark the launch of this exclusive collection, Dimitri Vegas will be present in the Village on Saturday 31 August from 4 pm until 6 pm for a special meet and greet and signing session. This is a unique opportunity for guests to meet the DJ in person and get their own POP CULTR. item.

The POP CULTR. collection, in collaboration with the Tomorrowland Store, is the perfect reason to visit Maasmechelen Village and immerse yourself in the festival atmosphere.

Be surprised by many new boutiques (such as HOFF and Aigle) and vibrant autumn collections from more than 100 fashion and lifestyle brands.

About Maasmechelen Village  
​As part of The Bicester Collection, Maasmechelen Village brings together a unique selection of the best European brands for a wide audience from Belgium, Germany, and the Netherlands. The Village offers a vibrant mix of contemporary fashion, international gastronomy, exceptional guest services, and unique collaborations with local and international artists – all in a cozy shopping environment inspired by the historical architecture of the region. Discover an extensive selection of fashion and lifestyle brands at over 100 boutiques, with prices up to 60% below the recommended retail price throughout the year.  

Maasmechelen Village is known for actively supporting everything Belgian. With an exceptional offering of Belgian fashion and lifestyle brands, the best Belgian chocolate boutiques, a typical Belgian brasserie, and an impressive six-meter-high Manneken Pis statue as a mascot. The shopping destination gathers all the key heritage elements of one of the most unique countries in Europe in one place.  

For more information visit MaasmechelenVillage.com.

About The Bicester Collection  
​The Bicester Collection is a family of 11 unique shopping destinations in Europe and China, offering guests an exceptional shopping experience and significant commercial value. Operated by Value Retail, the Collection brings together the most discerning guests and the most renowned brands in the world in one place. The Villages are located near some of the most important cities in Europe and China: London, Paris, Milan, Barcelona, Madrid, Dublin, Brussels, Munich, Frankfurt, Shanghai, and Suzhou. The Bicester Collection comprises over 1300 boutiques in total, providing guests with a diverse range of fashion and lifestyle brands, world-famous restaurants, unique pop-ups, and enchanting art installations throughout the year.  

For more information visit TheBicesterCollection.com.  

Debby Wilmsen Press Coordinator & Spokeswoman, Tomorrowland
Jordy Van Overmeire PR Coordinator, Tomorrowland
About Tomorrowland Store

Tomorrowland Store is the Belgian apparel & accessories label behind Tomorrowland, which creates high-quality, durable clothing with a positive vibe for the People of Tomorrow so that they can enjoy the magic of Tomorrowland, all year round. A lot of attention to details makes every item stand out and all the official Tomorrowland apparel and accessories are designed in-house, with carefully selected fabrics & shapes and attention to every detail. The Tomorrowland icon is truly unique and symbolizes freedom, the beauty of nature and equality. Bringing people together from all over the world and encourage them to unite, feel free and be nobody but themselves, is what drives us. Wearing official apparel means to embody the Tomorrowland soul and being part of the People of Tomorrow. 

All official Tomorrowland apparel and accessories are available online at store.tomorrowland.com.