{
    "title": "Loop\u2122 x Tomorrowland launch their first permanent festival collection ",
    "modified_at": "2026-05-19 13:57:01",
    "published_at": "2026-05-05 11:21:00",
    "url": "https://tomorrowlandstore.press.tomorrowland.com/tomorrowland-and-loopcelebrate-five-years-of-partnership",
    "short_url": "http://prez.ly/KNEd",
    "culture": "en",
    "language": "EN",
    "subtitle": "Alongside a limited-edition drop set to cross continents  ",
    "slug": "tomorrowland-and-loopcelebrate-five-years-of-partnership",
    "body": "<p><strong>ANTWERP, BELGIUM &ndash; [May 26, 2026] </strong>&ndash; \u200b Loop, the Belgian brand gaining global recognition for its innovative earplugs, is celebrating the fifth year of its Tomorrowland partnership with a significant step forward: the launch of a permanent <em>Tomorrowland x Loop Holographic</em>collection. The collection marks a new chapter of Loop&rsquo;s partnership with one of the world&rsquo;s most renowned electronic music festivals, which aims to help festivalgoers immerse themselves in the music while protecting their hearing. The collection will launch alongside new limited-edition Tomorrowland x Loop Experience<strong>&trade;</strong> earplugs, inspired by Tomorrowland 2026&#039;s <em>Consciencia </em>theme.</p><div\n    id='gallery-ccee77eb-10fc-4423-8c68-b32d92e89002'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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The new <em>Tomorrowland x Loop Holographic</em> collection &ndash; spanning Loop Experience&trade;, Loop Switch&trade;, and Loop Link&trade; &ndash; is a permanent collection, now part of Loop&rsquo;s core lineup. Designed in collaboration with Tomorrowland&rsquo;s creative team, the collection features a Holographic Black finish that captures the energy and lighting production of the festival&rsquo;s nighttime sets. It&rsquo;s also Loop&rsquo;s first co-designed collection to date. \u200b <br>\u200b<br>\u200b&ldquo;At Tomorrowland, it&rsquo;s all about the music and that shared energy with the crowd. Loop helps you stay in that moment, without worrying about your hearing,&rdquo; said Maarten Bodewes, Co-Founder of Loop. &ldquo;The Holographic collection is our way of making that experience something you can hold onto and keep coming back to, long after the festival ends.&rdquo;</p><div\n    id='gallery-dad50ceb-01b2-412f-ad90-6145d4b21c9f'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    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   data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: left\">The entire Tomorrowland x Loop 2026 range includes: </p><ul class=\"release-content-list release-content-list--bulleted release-content-list--align-inherit\"><li><span><strong>Tomorrowland x Loop Experience&trade; earplugs in Holographic Black &ndash;</strong> last year&#039;s limited-edition design returns to anchor the new Holographic collection, offering up to 17 dB of clear noise reduction engineered for live music experiences ($39.95/&euro;34.95)</span></li><li><span><strong>Tomorrowland x Loop Experience&trade; earplugs in Consciencia Blue</strong> &ndash; a limited-edition design inspired by Tomorrowland-themed universe, also part of the festival&rsquo;s official 2026 merchandise ($39.95/&euro;34.95)</span></li><li><span><strong>Tomorrowland x Loop Switch&trade; earplugs in Holographic Black</strong> &ndash; adjustable volume control with 20-26 dB of noise reduction designed for flexibility across stages and festival environments, available in a Holographic finish for the first time ($64.95/&euro;59.95)</span></li><li><span><strong>Tomorrowland x Loop Link&trade; in Holographic Black</strong> &ndash; a matching earplug connector cord accessory worn around the neck, designed to keep earplugs close and extra-secure ($29.95/&euro;24.95)</span></li></ul><p style=\"text-align: left\">The permanent <em>Tomorrowland x Loop Holographic</em> collection and limited-edition <em>Consciencia</em> drop together reflect how the Tomorrowland x Loop partnership has matured: a permanent collection for everyday wear, and a collectible drop capturing a single Tomorrowland chapter. Both are the result of genuine creative collaboration with Tomorrowland&rsquo;s design team &ndash; elevating earplugs from functional items to cultural symbols of the electronic music movement.</p><div\n    id='gallery-7069a133-6d15-41a4-a98d-e3c591c8f2b0'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p>The full Tomorrowland x Loop range will be available to purchase at <a href=\"https://www.loopearplugs.com/\"><u>loopearplugs.com</u></a> and <a href=\"https://store.tomorrowland.com\">store.<u>tomorrowland.com</u></a> from May 26, 2026, and on-site at Tomorrowland Brasil, Tomorrowland Belgium, and Tomorrowland Thailand.</p><p>&nbsp;</p><p><a href=\"https://tomorrowlandstore.press.tomorrowland.com/media/album/8cae9a15-bceb-4054-8014-28197eccdbb8\" target=\"_blank\" rel=\"noreferrer noopener\">Download all images</a></p><p><br>\u200b<u><strong>About Loop</strong></u><br>\u200bLoop is a Belgian-based brand revolutionizing earwear by merging innovation, performance, and style. Since its founding in 2016 by Maarten Bodewes and Dimitri O, Loop has sold over 20 million earplugs globally, empowering people to live life at their volume &ndash; from music festivals and Formula 1 races to travel, sleep, and everyday focus. Recognized by The New York Times as &quot;the best earplugs for concerts,&quot; Loop products combine certified hearing protection with design-forward aesthetics. Headquartered in Antwerp with offices in Amsterdam, New York and Shangai. Loop employs a diverse team of more than 250 people worldwide. </p><div class=\"release-content-contact\" id=\"contact-d6b0944a-f7fa-4826-992e-c4abc42502f3\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Aur&eacute;lie Hurlet</strong>\n        <em class=\"release-content-contact__description\">PR Coordinator Lifestyle, Tomorrowland</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:aurelie.hurlet@tomorrowland.com\"  class=\"release-content-contact__details-list-item-link\" title=\"aurelie.hurlet@tomorrowland.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>aurelie.hurlet@tomorrowland.com</a></li></ul>\n    </div>\n</div>",
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