Taking festivals higher: Loop™ becomes Tomorrowland’s official earplug partner worldwide
The partnership will now expand globally beyond Tomorrowland Belgium, bringing more immersive listening experiences to Tomorrowland events around the world
- After three years of bringing unmatched festival hearing protection to Tomorrowland Belgium, the Tomorrowland x Loop partnership is entering its next dimension. 2025 will see Loop become the exclusive global earplug partner for all Tomorrowland-branded events worldwide, setting a new standard for how festival-goers experience sound.
Elevating immersive music experiences
This year’s partnership welcomes a bold new edition of the highly anticipated Tomorrowland x Loop Experience™ 2 earplugs, with every feature designed to help festival-goers lose themselves in the music for longer. 17 dB (SNR) of filtered noise reduction and a dance-proof design mean the music stays clear while the earplugs stay put – empowering attendees get closer, stay covered and dance freely to Tomorrowland’s world-class electronic sets.
“Going beyond Belgium to events like Tomorrowland Brasil and Tomorrowland Winter is a huge milestone in redefining the role of hearing protection at festivals,” says Loop co-founder Dimitri O. “Tomorrowland shares our vision for a deeper connection to sound, and its unique blend of music, art and technology create the perfect stage to shape this on a global scale.”
Next-dimension designs
This year’s limited-edition Tomorrowland x Loop Experience 2 earplugs take inspiration from Tomorrowland Belgium’s 2025 ‘Orbyz’ theme, reflecting the striking tones of a crystal-powered, underground world. Available in Holographic Ruby or Holographic Black (each with their own matching Loop Carry Case), the collection will also feature the first Tomorrowland x Loop Link™ connector cord – designed keep earplugs close no matter where the festival journey leads.
All in today, all good tomorrow
The global partnership signals an important shift in festival culture – where hearing protection is not an afterthought, but an experience-elevating essential. In bringing more sound-conscious experiences worldwide, Loop and Tomorrowland are future-proofing festivals so music lovers can fully enjoy today while protecting their ears for tomorrow.
Grabbing the festival essentials
Available from May 27, 2025, the limited-edition Tomorrowland x Loop Experience 2 earplugs ($39.95/€34.95) and Tomorrowland x Loop Link connector cord ($29.95/€24.95) will be shoppable:
- Online at store.tomorrowland.com, loopearplugs.com, and amazon.com
- Onsite at Tomorrowland Belgium (on the festival grounds and DreamVille camping grounds)
- Onsite at Tomorrowland-branded events worldwide (further details coming soon)
ABOUT LOOP ™
Loop™ is a Belgian lifestyle brand that helps you live life at your volume through innovative and fashion-forward earwear that improves health and well-being. Like sunglasses for your ears. Belgian-born Maarten Bodewes and Dimitri O founded the company in 2016 and it’s been making waves ever since.
The New York Times has named Loop “the best earplugs for concerts”. The company has sold over 10 million sets of earplugs around the world, with top sales in the US and customers in more than 150 other countries. Currently, Loop’s team comprises over 300 full-time employees, with headquarters in Antwerp, and hubs in Amsterdam, New York and Shanghai.
All of Loop’s products are tested extensively according to standard guidelines and practices. Loop earplugs are an officially certified form of hearing protection in line with European law covering personal hearing protection devices and personal protective equipment (PPE).