Happicon Collection

Happicon Collection

20 years uniting the world

Monday, 22 January 2024 - To celebrate what marks the starting point of 20 years of uniting the world, the new Happicon Collection stands for the connection between the People of Tomorrow from every corner of the world. Tomorrowland is home to hundreds of thousands of people from all walks of life.

Now exclusively available on store.tomorrowland.com. Shop now and wear the magic of 20 Years Uniting the World all year round.

About Tomorrowland
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Tomorrowland is one of the largest and most iconic music festivals in the world held in recreation area De Schorre in Boom, Belgium, organized and owned by the original founders, the brothers Beers. Tomorrowland was first held in 2005 and has since become one of the world’s most notable global music festivals, where music and magic converge to create an unparalleled experience. It takes place every year in summer and stretches over 2 weekends, welcoming 400,000 People of Tomorrow from over 200 countries, and selling out in minutes year after year. Tomorrowland caters to all genres in electronic dance music with hundreds of renowned artists performing across more than 16 different stages. More than a festival, Tomorrowland is a celebration of diversity and unity. Being a home to hundreds of thousands of people from all walks of life, one of the most unique things about Tomorrowland remains the whole world coming together in one magical place with everyone being equal and uniting as one – symbolizing the values of freedom, respect, diversity, and solidarity.

Celebrating 20 years of Tomorrowland, Tomorrowland Belgium 2024 will take place across two weekends from July 19-21 and July 26-28. Set to open up a new world in the beautiful scenery of De Schorre in Boom in the summer of 2024, the festival’s new theme ‘LIFE’ is the prequel of the 2016 ‘Elixir of Life’ theme.

Over the past 20 years, Tomorrowland has become a true worldwide phenomenon that connects people from every corner of the world through the universal language of electronic dance music. Tomorrowland has evolved into a global entertainment brand and media powerhouse with new festivals & events like Tomorrowland Brasil in Itu, São Paulo, Tomorrowland Winter in Alpe d'Huez in France, CORE Festival in Brussels, CORE Tulum in Mexico and CORE Medellín in Colombia, the radio station One World Radio, the record labels Tomorrowland Music and CORE Records, the Tomorrowland Academy (DJ & producer school), the music management & booking agency One World Artists, the Tomorrowland Foundation with Music & Arts Schools in Nepal and India, the apparel & accessories label Tomorrowland Store, Tomorrowland Leisure (the Tomorrowland themed aqua experience LIFE, the INVENIO custom bikes and matching cycling apparel in collaboration with Ridley), the Tomorrowland Home Collection (the Tomorrowland scented candles and fragrance diffusers in collaboration with Baobab Collection), the year-round MESA - The Tomorrowland Restaurant and Tomorrowland DJ & Experience Store in Antwerp, the Tomorrowland Kitchen at Gare Maritime in Brussels, the sustainability platform Love Tomorrow, Tomorrowland Fiction, the Terra Solis Desert Destination in Dubai, the spectacular immersive experience The Great Library of Tomorrow in Barcelona, a yearly residence at Ushuaïa Ibiza, the annual Dimitri Vegas & Like Mike shows in Sportpaleis Antwerp, the iconic Tomorrowland aftermovies and several exclusive documentaries, several groundbreaking digital festivals, the sparkling wine Solo Vida, Europe’s most spectacular rollercoaster The Ride to Happiness by Tomorrowland at Plopsaland De Panne, the specially painted aircraft Amare in collaboration with Brussels Airlines, the Tomorrowland hot air balloon Zephyr, Tomorrowland art projects (The Stairway To Unity, One World Bridge, Magical Troll Forest), the Tomorrowland Hymn by Hans Zimmer, Tomorrowland NFTs and much more.

Debby Wilmsen Press Coordinator & Spokeswoman, Tomorrowland
About Tomorrowland Store

Tomorrowland Store is the Belgian apparel & accessories label behind Tomorrowland, which creates high-quality, durable clothing with a positive vibe for the People of Tomorrow so that they can enjoy the magic of Tomorrowland, all year round. A lot of attention to details makes every item stand out and all the official Tomorrowland apparel and accessories are designed in-house, with carefully selected fabrics & shapes and attention to every detail. The Tomorrowland icon is truly unique and symbolizes freedom, the beauty of nature and equality. Bringing people together from all over the world and encourage them to unite, feel free and be nobody but themselves, is what drives us. Wearing official apparel means to embody the Tomorrowland soul and being part of the People of Tomorrow. 

All official Tomorrowland apparel and accessories are available online at store.tomorrowland.com.