{
    "title": "GROWN ALCHEMIST AND TOMORROWLAND UNITE AT THE INTERSECTION OF WELLNESS AND MUSIC CULTURE",
    "modified_at": "2026-06-18 16:21:15",
    "published_at": "2026-06-18 15:50:00",
    "url": "https://tomorrowlandstore.press.tomorrowland.com/grown-alchemist-and-tomorrowland-unite-at-the-intersection-of-wellness-and-music-culture",
    "short_url": "http://prez.ly/edJd",
    "culture": "en",
    "language": "EN",
    "subtitle": "RESET YOUR RHYTHM",
    "slug": "grown-alchemist-and-tomorrowland-unite-at-the-intersection-of-wellness-and-music-culture",
    "body": "<p style=\"text-align: left\"><strong>A world first collaboration spanning wellness experiences, immersive activations and an exclusive co-created collection inspired by the iconic elixir of life scent from Tomorrowland.</strong></p><p style=\"text-align: left\">For decades, music festivals have been places of escape, connection and transformation. Today, a new cultural shift is emerging, people are seeking experiences that not only energise them, but help them recover, reconnect and restore balance.</p><p style=\"text-align: left\">Recognising this evolution, Total Skin Health brand, Grown Alchemist and Tomorrowland, one of the world&rsquo;s most iconic music and entertainment experiences, have joined forces in a world first collaboration that brings wellness, performance and sensory experience into the heart of festival culture.</p><p style=\"text-align: left\">Built around a shared belief that wellbeing should be woven into life&rsquo;s most meaningful moments, the multiyear partnership introduces Reset Your Rhythm; a new platform spanning co-created products, immersive wellness experiences and cultural content designed to help people restore balance, reconnect with themselves and extend the feeling of transformation long after the music ends.</p><p style=\"text-align: left\">More than a product collaboration, the partnership represents a new vision for wellness within music culture; one that places recovery, renewal and selfcare alongside energy, celebration and connection.</p><p style=\"text-align: left\">&nbsp;</p><div\n    id='gallery-ad286023-835a-4ada-a9e8-5799d310d46a'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: left\"><strong>THE COLLECTION <br>\u200bTHE ELIXIR OF LIFE, REIMAGINED</strong></p><p style=\"text-align: left\">At the heart of the collection is <strong>Tomorrowland&rsquo;s iconic Elixir of Life fragrance.</strong> A scent deeply woven into the festival&rsquo;s identity and recognised by generations of festival goers around the world. Designed to evoke the emotion, energy and magic of the Tomorrowland experience, the fragrance blends vibrant freshness with moments of calm and restoration. Notes of pear, cassis and fresh green grass create an uplifting opening, while gardenia and lily of the valley introduce softness and elegance. Grounded by moss and musk, the fragrance leaves a lasting impression that is both energising and comforting.</p><p style=\"text-align: left\">Through this collaboration, Grown Alchemist has transformed that sensory signature into a collection of daily rituals designed to help mind, body and skin recover, renew and reconnect.</p><p style=\"text-align: left\">The exclusive <strong>5-piece collection spans skin, body and hair care</strong>, combining Grown Alchemist&rsquo;s advanced plant powered biotechnology with adaptogenic ingredients selected to support resilience, hydration and recovery in the face of modern environmental stressors. Each product has been designed to support the Reset Your Rhythm philosophy, helping consumers move seamlessly between moments of intensity and restoration.</p><p style=\"text-align: left\">Formulated with <strong>adaptogenic ingredients</strong> to offer a reset for mind and body, Grown Alchemist&rsquo;s commitment to total skin health meets Tomorrowland&rsquo;s mantra of looking after yourself and one another.</p><div\n    id='gallery-0c3ab789-4ec7-4173-b3bc-7b0b35c72a3d'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='M'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p style=\"text-align: left\"><strong>RESET YOUR RHYTHM: FROM FESTIVAL TO EVERYDAY LIFE</strong></p><p style=\"text-align: left\">The collaboration extends beyond products into a <strong>fully integrated wellness experience across Tomorrowland&rsquo;s global ecosystem</strong>. Festival goers will be invited to experience Reset Your Rhythm through dedicated wellness activations, immersive brand experiences and curated product discovery opportunities. </p><p style=\"text-align: left\">Artists and performers will have access to exclusive Grown Alchemist treatments within backstage wellness spaces, designed to support recovery and renewal throughout the festival. Guests in Tomorrowland&rsquo;s premium accommodation can also engage through bespoke amenities, product experiences and dedicated retail environments.</p><p style=\"text-align: left\">Together, Grown Alchemist and Tomorrowland are creating a new model for festival wellness; one that recognises that caring for yourself is not separate from extraordinary experiences, but an essential part of them. Because the most memorable moments do not end when the music stops. Sometimes, they become the habits we return to every day.</p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/4f6072a2-20b5-4074-8fc1-bd15695bfcaf/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/4f6072a2-20b5-4074-8fc1-bd15695bfcaf/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/4f6072a2-20b5-4074-8fc1-bd15695bfcaf/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-4f6072a2-20b5-4074-8fc1-bd15695bfcaf\"\n                data-id=\"4f6072a2-20b5-4074-8fc1-bd15695bfcaf\"\n                data-original=\"https://cdn.uc.assets.prezly.com/4f6072a2-20b5-4074-8fc1-bd15695bfcaf/-/inline/no/260502-184058-CF26US-JD.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/4f6072a2-20b5-4074-8fc1-bd15695bfcaf/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<div\n    id='gallery-25401403-3fd9-4b95-8280-04c050440135'\n    class='release-content-gallery release-content-gallery--layout-contained'\n    data-component='chromatic-gallery,image-zoom-popup'\n    data-chromatic-gallery-padding='S'\n    data-chromatic-gallery-thumbnail-size='S'\n    data-chromatic-gallery-captions='data:application/json,true'\n    data-chromatic-gallery-photos='data:application/json;base64,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'\n    data-chromatic-gallery-force-full-width='data:application/json,true'\n    data-chromatic-gallery-expand-icon='data:text/plain;base64,PHN2ZyBjbGFzcz0iaWNvbiBpY29uLWV4cGFuZCI+CiAgICAgICAgICAgICAgICA8dXNlIHhsaW5rOmhyZWY9IiNpY29uLWV4cGFuZCI+PC91c2U+CiAgICAgICAgICAgIDwvc3ZnPg=='\n    data-image-zoom-popup-selector='.chromatic-gallery__photo'\n    data-image-zoom-popup-i18n='data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0='\n    data-image-zoom-popup-tracking-view-event='Story Image View'\n    data-image-zoom-popup-tracking-download-event='Story Image Download'\n    data-image-zoom-popup-placement='content'\n></div><p><a href=\"https://tomorrowlandstore.press.tomorrowland.com/media/album/8a4785e5-559f-4fd1-a2bb-120ba07c975b\" target=\"_blank\" rel=\"noreferrer noopener\">DOWNLOAD PACKSHOTS &amp; LIFESTYLE IMAGES </a></p><p>&nbsp;</p><p style=\"text-align: left\"><strong>Launching online at grownalchemist.com on 2nd July and at Tomorrowland Belgium from 17th July, before rolling out across Grown Alchemist global stores and Tomorrowland experiences worldwide. Available at </strong><a href=\"store.tomorrowland.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>store.tomorrowland.com</strong></a><strong>.</strong></p><p style=\"text-align: left\"><strong>@grownalchemist</strong></p><p style=\"text-align: left\"><strong>@tomorrowlandstore</strong></p><a href='https://cdn.uc.assets.prezly.com/e90917de-690b-4089-9d61-a390a9fb8059/-/inline/no/grown-alchemist-x-tomorrowland-press-release-short.pdf' class='release-content-attachment' id='attachment-e90917de-690b-4089-9d61-a390a9fb8059' data-type='attachment' data-track='Story File Download' data-placement='content' data-id='e90917de-690b-4089-9d61-a390a9fb8059'>\n    <span class='release-content-attachment__icon'>\n        <svg class=\"icon icon-download\">\n                <use xlink:href=\"#icon-download\"></use>\n            </svg>\n    </span>\n    <span class='release-content-attachment__details'>\n        <strong class='release-content-attachment__title'>Grown Alchemist x Tomorrowland _ Press Release _ Short.pdf</strong>\n        <em class='release-content-attachment__subtitle'>3 MB</em>\n    </span>\n</a><hr /><p style=\"text-align: left\"><strong>ABOUT GROWN ALCHEMIST</strong><br>\u200bFounded in Australia in 2008, Grown Alchemist creates high-performance, clinically proven formulas for skin health from head to toe. Using advanced plant extracts and biotech ingredients, all products are formulated to work in harmony with skin biology. The brand is available in over 40 countries, including 5-star hotels, spas and selected retailers.</p><p style=\"text-align: left\">&nbsp;</p><p style=\"text-align: left\"><strong>ABOUT TOMORROWLAND</strong></p><p style=\"text-align: left\">Founded in Belgium in 2005, Tomorrowland is one of the largest and most iconic music festivals in the world, a global movement that sells out in minutes, year after year. Renowned for engaging every sense, the festival launched its own signature scent, the Elixir of Life, in 2016: a fragrance built on notes of pear, cassis, gardenia, lily of the valley, moss and musk that has become synonymous with the Tomorrowland experience.<strong><br>\u200b</strong></p><div class=\"release-content-contact\" id=\"contact-d6b0944a-f7fa-4826-992e-c4abc42502f3\">\n    \n    <div class=\"release-content-contact__details\">\n        <strong class=\"release-content-contact__name\">Aur&eacute;lie Hurlet</strong>\n        <em class=\"release-content-contact__description\">PR Coordinator Lifestyle, Tomorrowland</em>\n        <ul class=\"release-content-contact__details-list\"><li class=\"release-content-contact__details-list-item\"><a href=\"mailto:aurelie.hurlet@tomorrowland.com\"  class=\"release-content-contact__details-list-item-link\" title=\"aurelie.hurlet@tomorrowland.com\"><svg class=\"icon icon-paper-plane release-content-contact__details-list-item-icon\">\n                <use xlink:href=\"#icon-paper-plane\"></use>\n            </svg>aurelie.hurlet@tomorrowland.com</a></li></ul>\n    </div>\n</div><p>&nbsp;</p>",
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